Animoca Brands aqcuires WePlay Media

More and more companies are joining the web3 race

The Animoca shopping spree continues. The titan metaverse brands reveals that they have completed acquisition of WePlay Media, developer of the MotoGP app.

The acquisition will have WePlay Media become a subsidiary of Animoca Brands as Animoca further expands their growing metaverse reach. WePlay Media was founded back in 2014 by Mark DeSimone and is known for developing the MotoGP Championship Quest.

The app is officially licensed by the MotoGP brand and is one of the most popular MotoGP game adaptations with over 50 million downloads on mobile platforms. Through this acquisition Animoca Brands can also further leverage the MotoGP IP by creating more NFT collectibles and other blockchain assets. Animoca Brands has previously partnered with Dorna Sports the commercial rights holder for MotoGP as well as other biking competitions like World Superbikes.

Following the completion of the intended acquisition, Animoca Brands and WePlay Media will begin to integrate the REVV ecosystem with WePlay Media’s products to deliver play-and-earn opportunities, build on existing partnerships, and welcome new partnerships to amplify fan engagement.

Yat Siu, the co-founder and executive chairman of Animoca Brands, commented: “The acquisition of WePlay Media will boost our engagement with fans of the amazing sport of MotoGP, unlocking powerful exposure in both the metaverse and traditional gaming. We are gaining a unique platform to implement our Web3 strategy as we incorporate our motorsport-based REVV Token and NFT programs with the official MotoGP mobile game and deepen our strategic relationship with MotoGP.”

Graeme Warring, the co-founder and COO of WePlay Media and co-creator of MotoGP Championship Quest, said: “This acquisition is an exciting development for WePlay Media and for the MotoGP Championship.  Animoca Brands has the ability to reach hundreds of millions of users in core growth demographics to expand the sport’s fan base and create engagement opportunities for the riders, teams and sponsors. Our powerful reach in Asia in particular aligns with the largest markets in the world for motorcycle sales and fans.