FTX Acquires Good Luck Games, Plans to Launch Gaming Division
Upcoming Card Battle Game Storybrook Brawl Is Part of New Deal
In a recent deal, Good Luck Games has just been acquired by cryptocurrency exchange FTX for an undisclosed amount. This news comes after an announcement last month that FTX will be starting a game division in hopes is to encouraging more game publishers to adopt and enable cryptocurrencies and blockchain technology in games through a crypto-as-a-service platform.
Good Luck Games is a US-based game developer from Olympia, Washington originally founded by four veteran game designers and players. The company previously had ties with Magic: The Gathering and The Elder Scrolls: Legends. Their newest game is Storybrook Brawl which is an online card battle game that uses fairytales and mythical creatures as part of its theme. At the time of this writing, Storybrook Brawl is available on early access through Steam on Windows with a mobile version to follow with a launch later this year.
FTX is primarily a cryptocurrency exchange where users can buy, sell and trade different kinds of cryptocurrency such as Bitcoin (BTC), Ethereum (ETH), and Solana (SOL). The acquisition of Good Luck Games will allow FTX to get into the gaming market and see how they can develop premium games with NFT and crypto enabled.
FTX CEO and co-founder Sam Bankman-Fried mentioned in Twitter that he has known the Good Luck Games team behind Storybrook Brawl since middle school so he’s excited to “help them build the best games they can.” Part of this is exploring the integration of NFTs, crypto, and blockchain with a great game such as Storybrook Brawl.
There are no specific details yet with Storybrook Brawl will be affected or what changes will be made in the game due to the acquisition and introduction of crypto and NFTs. However, the game may meet some issues having a full launch on Steam. The gaming platform has currently banned all crypto and NFT enabled games since October 2021 and this does not seem to be changing anytime soon.
It also remains to be seen whether the introduction of NFTs would be something that will sit well with gamers. The general gaming community has also had a largely negative reaction to the news about NFT integration into their favorite games. Many big publishers such as Square Enix and Ubisoft have expressed their interest in bringing in NFTs but it has been met with harsh criticism.