The metaverse finds its newest queen heiress, DJ and media personality Paris Hilton announces her new partnership with Sandbox, furthering her venture into NFTs and blockchain related investments. From launching her own NFT collection to investing in various NFT platforms, the Sandbox partnership adds to Paris Hilton’s growing NFT portfolio and is perhaps the first under the field of play-to-earn.
Revealed by Paris Hilton herself, the partnership will see a “Paris World” to be developed within The Sandbox metaverse, which we assume is a theme park featuring Paris-Hilton themed experiences. The celebrity made waves starting back in the late 1990s as being a regular fixture at high society social gatherings and was even deemed as the “It Girl of the New York party scene” by the iconic lifestyle magazine, Vanity Fair.
Paris Hilton has been making moves into blockchain investments starting with cryptocurrencies back in 2016, In 2021 Paris Hilton released her own NFT collection in collaboration with designer Blake Kathryn and is said to have garnered over USD 11 Million worth in sales with the most high value piece being the “Iconic Crypto Queen”. Aside from cryptocurrency and NFT collections, Paris Hilton has also invested in the Origin Protocol, an Ethereum based platform aiming to “bring Non-Fungible Tokens and Decentralized Finance to the masses”.
As a new member of the Sandbox ecosystem, Paris Hilton joins Snoop Dogg, Richie Hawtin, Avenged Sevenfold and Deadmau5 in the list of celebrities and performance acts with experiences built within The Sandbox game. Just recently The Sandbox has included Snoop Dogg’s NFT gallery in their alpha pass season 2 offering, together with other experiences from their other partners like South China Morning Post, and Celsius Online. The Sandbox is arguably one of the biggest metaverse projects of today hosting different NFT collections and experiences. Together with celebrities, Sandbox has also partnered with multimedia giants and IPs like Warner Media Group, SM Brand Marketing, Ubisoft, and Square Enix